Fractional CMO Services
Senior Marketing Leadership Without the Full-Time Price Tag
Your business is growing. Your marketing isn’t keeping up. A ROAR Fractional CMO brings the strategic leadership, accountability, and velocity your marketing needs—at a fraction of the cost of a full-time hire.
THE PROBLEM
The Problem We Solve
You started your company because you’re exceptional at what you do—not because you wanted to run marketing. But here you are: evaluating ad spend, managing agencies, approving creative, and wondering why none of it is driving the growth you need.
You’ve probably tried some combination of: hiring a junior marketing person who couldn’t think strategically, working with agencies who execute tactics without understanding your business, or doing it yourself in the margins of your already-packed schedule.
The result? Fragmented marketing. Wasted spend. And a CEO who’s spending their best hours on something they weren’t built to run.
Problem / Agitation
What a Fractional CMO Actually Does
A Fractional CMO is not an agency.
Not a consultant. Not a freelancer.
A Fractional CMO is a senior marketing executive who joins your team on a fractional basis—bringing the same strategic leadership as a $300K+ full-time hire, but scaled to fit where you are today.
Key Responsibilities
- Build and lead your marketing strategy across all channels
- Manage and hold accountable your marketing team, agencies, and vendors
- Create and own your KPI scorecard and marketing dashboard
- Develop your 12-month marketing roadmap
- Run weekly marketing leadership meetings (Level 10s)
- Make data-driven decisions on budget allocation and channel mix
- Identify and fix what’s wasting money and what’s worth scaling
- Report directly to you with clear, honest performance updates
CMO
The Fractional CMO Market
Comparison
Why ROAR vs. Other Fractional CMOs
| Comparison | ROAR Fractional CMO |
|---|---|
|
vs. Full-Time CMO |
$5–10K/mo vs. $25K+/mo. Same leadership, broader experience, no benefits overhead. |
|
vs. Agencies |
We lead strategy and hold agencies accountable. We’re the boss, not another vendor. |
|
vs. Solo Consultants |
ROAR backs every CMO with a full team: project coordinators, analysts, and Roar Media for execution. |
|
vs. DIY |
You get your time back. Marketing runs at high velocity without you in the weeds. |
PROPRIETARY GROWTH SYSTEM
The High Velocity Marketing Framework™
What It Is
A structured, executive-level marketing system designed to create clarity, alignment, and predictable growth — not random tactics.
The High Velocity Marketing Framework™ is ROAR’s proprietary operating system for growth.
It replaces reactive marketing with a structured, measurable, and accountable execution plan led by senior leadership.
Instead of scattered campaigns and disconnected tactics, you get a unified strategy that aligns marketing with revenue.
What It Includes
12-Month Strategic Plan
Clear annual growth strategy aligned to revenue targets and market opportunities.
KPI Scorecard
Executive-level metrics that track performance, accountability, and momentum.
Growth Roadmap
Quarter-by-quarter execution plan that turns strategy into prioritized action.
Weekly L10 Meetings
Structured leadership cadence ensuring alignment and measurable progress.
Three Phases
The Engagement Structure
Phase 1
The 30-Day Strategy Sprint (Days 1–30)
Every F-CMO engagement starts here. This is where we diagnose, not prescribe. The first 30 days are about understanding your business deeply before making a single strategic recommendation.
DELIVERABLES
- High Velocity Marketing Framework (HVMF) Map: Your complete 12-month marketing strategy with prioritized initiatives, channel mix, and budget allocation.
- Asset Audit Questionnaire & Review: Comprehensive inventory of every marketing asset, vendor relationship, campaign, and channel currently in play.
- Past Marketing Campaign Snapshot: Analysis of what’s been tried, what worked, what didn’t, and why.
- Comprehensive Audits: Deep-dive audits across all active marketing channels—paid, organic, social, email, content, SEO.
- KPI Scorecard: Custom metrics dashboard tied to your specific business goals and revenue targets.
- Initial Marketing Calendar: 90-day tactical calendar with campaigns, content, and milestones mapped to your strategy.
This phase is backed by the $5,000 guarantee: if you don’t receive a marketing plan that truly understands your business, aligns with your goals, and gives you clear direction to grow—we refund $5,000. No fine print.
Phase 2
Implementation & Optimization (Days 31–90)
With strategy locked, we move into execution. Your Fractional CMO takes the wheel—leading your team, managing vendors, and driving campaigns with velocity.
DELIVERABLES
- Work Orders: Detailed project briefs and scopes for every campaign and initiative, assigned to your team or Roar Media.
- Implementation & QA: Hands-on oversight of campaign launches, creative production, vendor coordination, and quality checks.
- Stakeholder Reports: Regular performance updates for you and your leadership team—clear, honest, no vanity metrics.
- Weekly Level 10 Meetings: Structured marketing leadership meetings following EOS methodology—scorecard review, Rock progress, issue solving.
Phase 3
Ongoing Leadership & Optimization (Day 91+)
Your F-CMO is now fully integrated as a member of your executive team. The focus shifts to compounding results, scaling what works, and continuously optimizing your marketing engine.
DELIVERABLES
- Quarterly Planning Calls: Strategic planning sessions to set Rocks, adjust targets, and align marketing with business priorities.
- Updated Scorecards: Evolving KPI dashboards that reflect new campaigns, channels, and growth milestones.
- Campaign Dashboards: Real-time visibility into every active campaign’s performance and ROI.
- Ongoing Strategy Iteration: Continuous refinement of the HVMF based on performance data, market shifts, and new opportunities.
Terms
Engagement Terms
01
180-Day Initial Commitment
Real marketing leadership takes time to compound. The first 180 days are focused on building strategy, aligning teams, implementing systems, and creating measurable momentum.
02
Month-to-Month After
After the initial period, engagements continue month-to-month. No automatic renewals. No lock-ins. You stay because the results speak for themselves.
03
No Dependency Model
Our goal is not to create reliance. We build marketing systems, leadership alignment, and internal capability that operate effectively — with or without us.
What You Own
What You Own at the End
When we work together, everything we build belongs to you. Your strategy, your scorecard, your marketing calendar, your dashboards, your vendor relationships. If you ever part ways with ROAR, you walk away with a fully documented marketing system and every asset we’ve created. This isn’t a dependency model—it’s a growth partnership.
- Full High Velocity Marketing Framework documentation
- KPI Scorecard and reporting dashboards
- Marketing calendar and campaign playbooks
- All creative assets, copy, and campaign materials
- Vendor and agency relationship documentation
- Process documentation so your future team can run the system
Growth-Stage
Who This Is For / Who It’s Not For
Good Fit
- You’re a CEO at a $2–15M company spending $25–50K/month on marketing
- You have growth goals but marketing isn’t delivering
- You want a leader, not another vendor
- You’re KPI-driven and ROI-focused
Not a Fit
- You’re looking for someone to just run your Facebook ads
- You want a one-time audit or project, not ongoing leadership
- You’re not willing to invest in real marketing leadership
Case Studies
The Results Speak For Themselves.
Bridgehaven Homes
From one channel to a full growth engine
Bridgehaven Homes is a real estate investment company focused on acquiring off-market properties through direct-to-seller marketing. Like many growth-stage investors, they had strong deal-making capabilities but lacked the marketing structure to match.
$3M
$975K
Spend
2,868
Leads
Wyohouses
They wanted marketing off their plate. And a real return
Two operators doing what a lot of growing operators do. Running the business and running the marketing. Approving creative between calls. Negotiating with vendors. Wondering, quietly, whether any of it was actually working.
$210K
Spend
$1.1M
Revenue
$3.3M
Projected Revenue
Ready to Stop Running Marketing and Start Running Your Business?
Book a 15-minute discovery call. No pitch. No pressure. Just a conversation about where your business is and where you want it to go.