Case Study
Wyohouses
The snapshot
| 2025 snapshot | Result |
|---|---|
| Tracked marketing spend | $210,074.57 |
| Closed deal revenue (actual) | $1,027,372.74 |
| Additional projected deal revenue | $3,336,082.10 |
| Return on ad spend (actual) | 15.88x (nearly 16x) |
| Active revenue-producing channels | 10+ (radio and TV launching next) |
| CEO and COO time on marketing | Zero. Fully off their plate. |
problem
The problem they came in with
Two operators doing what a lot of growing operators do. Running the business and running the marketing. Approving creative between calls. Negotiating with vendors. Wondering, quietly, whether any of it was actually working.
They’d tried the usual moves. Bolt on another channel when something slipped. Hire a freelancer here, an agency there. Ask the team for more reporting. None of it added up to a department. What it added up to was a calendar full of marketing decisions neither of them wanted to be making.
What they wanted was simple. Hand it off. All of it. And get a return that actually showed up in the business.
What the handoff looks like
We don’t sit next to their marketing department. We are it.
That means every channel, every vendor, every report, and every weekly decision runs through us. The CEO and COO aren’t in agency meetings. They aren’t approving creative. They aren’t comparing cost per lead across spreadsheets at ten at night.
Across the year we built and ran a portfolio that covers every surface a motivated seller might touch. Direct mail is the anchor. Referrals, agent partnerships, and wholesaler relationships do the quiet work. Paid search, SEO, and a website that actually earns its keep pull deals in from people already raising their hand. Cold call, SMS, and Facebook are loading the next wave of pipeline. Radio and TV are launching on top of all of it.
Ten-plus channels working together, pointed at the same goal. One team running it. Two operators getting their calendar back.
return
And the return
Nearly 16x on spend. That’s the short version.
The longer version is that this isn’t one channel doing all the work. It’s a portfolio, built on purpose, each piece earning its place. Relationship channels at essentially zero cost. Direct mail as the paid workhorse. Paid search, SEO, and the website pulling in qualified demand. Newer channels already building the next wave of pipeline.
The spend is small. The coverage is wide. The math works because someone is actually running it.
Where every dollar landed
| Channel | Spend | Actual rev. | Projected rev. | Deals | Actual ROI | Proj. ROI |
|---|---|---|---|---|---|---|
| Direct mail | $50,543 | $173,281 | $860,055 | 23 | 3.43x | 17.02x |
| Google Ads | $73,424 | $94,791 | $226,460 | 4 | 1.29x | 3.08x |
| Pay per lead | $18,969 | $65,772 | $190,000 | 5 | 3.47x | 10.02x |
| SEO / website | $13,250 | $62,024 | $289,567 | 5 | 4.68x | 21.85x |
| Cold call | $24,605 | $0 | $560,000 | 2 | Early | 22.76x |
| Facebook ads | $26,220 | $0 | $25,000 | 1 | Early | 0.95x |
| SMS | $3,060 | $0 | $85,000 | 3 | Early | 27.78x |
| Agent referrals | $1 | $350,000 | $425,000 | 2 | Huge | Huge |
| Referrals | $1 | $256,505 | $630,000 | 13 | Huge | Huge |
| Wholesalers | $1 | $25,000 | $45,000 | 1 | Huge | Huge |
| Radio | Launching | — | — | — | — | — |
| TV | Launching | — | — | — | — | — |
| Totals (2025) | $210,075 | $1,027,373 | $3,336,082 | 59 | 15.88x | — |
What the CEO and COO are doing instead
This is the part that doesn’t show up in a ROAS number and is genuinely the point.
Before Roar, marketing lived on the CEO’s and COO’s calendars. Agency meetings, vendor calls, creative approvals, the daily question of “is this channel actually working.” Now all of that runs through us. They get one structured update. They weigh in on strategy. They approve budget. They stop touching execution.
In practical terms, two of the most expensive people in the business got their calendar back. That’s time going into acquisitions, dispositions, hiring, and the parts of the operation only they can run. We’re convinced that tradeoff is worth as much as the 15.88x, and it doesn’t fit on a chart.
And this is year one of the engine
What this actually proves
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
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