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Case Study
Trainer Lindsey Scaled to 27 New Clients in 30 Days
Trainer Lindsey (Moxie by Lindsey)
How We Helped Trainer Lindsey Grow to 5X Sales in 1 Month with ZERO Ad Spend!
Trainer Lindsey built an excellent following by pumping out regular content. However, she struggled to get her audience to actually purchase her products. By harnessing the power of strategic organic strategies, followed by strategic paid social campaigns, we were able to successfully convert her audience members and new people to her brand into paying clients.
Ad Spend
in paid social advertising
$64k
Revenue
in total revenue from ads
$268k
ROAS
return on ad spend
4.5X
Services
Organic Marketing
Paid Social
Offer Development
Platforms
Marketing Automation
Growth Strategy
Project Overview
Before approaching our team, Lindsey produced valuable and positive content. The problem was that this content wasn’t motivating her followers to become clients.
On average, she was converting about five paid clients every five weeks. This came out to hours and hours spent creating and editing her social content, only to draw in a handful of new clients each month.
Ultimately, Lindsey felt like she was spinning her wheels when it came to reaching her income goals. She knew she could do more, she just wasn’t sure how. Lindsey’s problem boiled down to two main hurdles:
- Lindsey was pumping out a fair bit of content, but had no strategy behind it.
- Lindsey needed a strategic plan put in place, one that would convert her followers into paying clients.
- Expanding her overall audience to more than people who already knew who she was through paid advertising.
Sales Scaling
Execution
The ROAR team created a curated content calendar for Lindsey, following our in-house content strategy, The OODA Method™ and implemented a robust paid social strategy. We compiled our strategy with four primary goals in mind:
First
We wanted to monetize Lindsey’s following by providing massive value.
Second
We wanted to find a way to scale the Trainer Lindsey brand with zero initial ad spend.
Third
We needed to create meaningful content through The OODA Method™.
Finally
We wanted to capitalize on her engaging content and pump it to the masses through paid advertising.
Proven Results
Results
Simply by following our strategic content plan, Lindsey capitalized on the opportunities present in her audience. That was it! By relying on content we created with The OODA Method™, Lindsey’s organic marketing strategy exploded overnight. And those 27 new clients were just the beginning!
We spent the next few months perfecting Lindsey’s organic client acquisition efforts. When we were ready, we opened the floodgates through digital advertising. Lindsey’s Facebook ads attained incredible ROI.
$64,000 in ad spend generated more than $268,000 in net revenue and more than $520,000 in combined organic and paid efforts. The best part? It only took us 180 days to do it!
Our strategy boiled down to three simple steps:
- First, we built a base with our organic strategies.
- Second, we monetized her current following.
- Third, we flipped the switch on paid media–and immediately saw outstanding results!
By changing Lindsey’s mindset with a few strategic tweaks, the ROAR team transformed the Trainer Lindsey brand’s approach to organic content marketing.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
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