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Case Study
How an OTT Campaign Achieved a 98.3% Video Completion Rate
Law Firm
Creating a Winning Campaign for Law Firm - OTT
Video completion rate of 98.3%. Lead to higher conversion rates and more leads. Overall, strengthened the client’s overall digital strategy.
Users
rate of users that were directly re-targeted
27.40%
Video Completion
video completion rate
98.30%
Services
Paid Search
Paid Social
Programmatic Display
Video
Platforms
How we did it
Goal. Challenges. Results.
Goal
Hoping to increase brand awareness, ROAR developed a winning OTT strategy for this law firm located in Tennessee.
Challenges
The client initially did not see the value in adding OTT to their digital strategy. While OTT is one of the best products for brand awareness. Industry wide, there are limitations in regards to the metrics that can be reported on.
Results
Video completion rate of 98.3%. Lead to higher conversion rates and more leads. Overall, strengthened the client’s overall digital strategy.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
project
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