Case Study
HVAC
HVAC
Campaign Performance is Heating Up
This client’s campaign achieved a 600% ROI from their Google Ads and Local Service Ads campaigns by maximizing both the client exposure to new and repeat customers using a customer match audience list. An average 90% impressions share was achieved on the Google Ads platform for repeat customers searching for plumbing and HVAC services using non-branded search terms through several keyword-rich landing pages. The average cost per lead was $28 for plumbing and $39 for HVAC, a 75% drop compared to the previous year.
Leads
increase in lead rate
600%
Cost Rate
decrease in cost per lead
75%
Impressions
impression share across all campaigns
90%
Services
Paid Search
Funnel Build
Platforms
Google Ads
Local Service Ads
How we did it
Goal. Challenges. Results.
Goal
This HVAC client’s goals were to increase the number of leads from their paid search efforts.
Before partnering with ROAR CMO, their leads had plateaued in their market. They were losing market share to competitors, running both Google Ads and Local Service Ads campaigns together.
Challenges
The client had no experience working with Local Service Ads, which have significant setup procedures.
In order to be as economical as possible with our Google Ads spend, we utilized the client’s existing database of customers as a customer match audience within the Google Ads platform.
Results
This client’s campaign achieved a 600% ROI from their Google Ads and Local Service Ads campaigns by maximizing both the client exposure to new and repeat customers using a customer match audience list.
An average 90% impressions share was achieved on the Google Ads platform for repeat customers searching for plumbing and HVAC services using non-branded search terms through several keyword-rich landing pages.
The average cost per lead was $28 for plumbing and $39 for HVAC, a 75% drop compared to the previous year.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
project
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