Case Study
Cornelius Stone
Cornelius Stone
How We Generated 29 Calls In 60 Days For Cornelius Stone!
Cornelius Stone helps people start and scale online affiliate sales businesses. His business model is built on helping others optimize theirs, which made him an excellent candidate for ROAR’s advertising strategies. Before working with ROAR, Cornelius experimented with Facebook Ads but didn’t get much out of them. He didn’t want to waste his time or money and knew the best use of his budget was to work with the experts.
Ad Spend
spent on Facebook ads
$1.2k
Cost / Scheduled Call
below industry average
$40.51
Scheduled Calls
in only 60 days!
29
Services
Custom Funnel Build
Facebook Ads
Platforms
Whiteboard
Custom landing pages
Growth Strategy
Project Overview
Cornelius was no stranger to building businesses. He made a name for himself as an affiliate sales expert, and helped other home entrepreneurs make a living selling products on sites like Amazon.
Most of his expertise was in organic tactics and strategies particular to eCommerce sites. He was great at building that type of business, but when it came to selling his mentoring programs, he wasn’t sure where to start.
He knew that a sales funnel fueled by paid advertising would be a good idea, but he also knew he had no interest in wasting time or money on something that wasn’t working.
When ROAR got involved, we focused on Cornelius’s two main troubles
- Cornelius knew how to build other people’s businesses, but he needed a way to get the word out about his services.
- In such a fast-paced industry, Cornelius couldn’t waste budget on something that wasn’t going to perform—he needed immediate, guaranteed ROI.
Sales Scaling
Execution
For Cornelius, our goal was to drive traffic to his website in order to get entrepreneurs to book calls. We needed to find his audience, reach them when they needed his help most, and explain why he was the obvious choice. We settled on a three-step plan:
First
We needed to build a sales funnel that started with Facebook ads, directed to a landing page, and convinced leads to schedule calls with Cornelius.
Second
We needed to guarantee that the services Cornelius had to offer were the exact services that would make his audience convert.
Finally
We needed to identify the best sales process to take Cornelius’s leads from the end of the call to a permanent slot on his client roster.
Proven Results
Results
The important part of Cornelius’s campaign was guaranteeing ROI right away. Cornelius didn’t want to waste any time or money, and neither did we—that’s not how we do things at ROAR.
We took a look at Cornelius’s offer: Mentorship on building affiliate sales businesses from the ground up. The offer was excellent, but many people looking for a profitable business to run from home didn’t understand how to get started, and they didn’t know why Cornelius was THE person to help them build a business.
We figured out that the best way to bring Cornelius’s audience his message was to distill that message into an easy-to-understand video.
We started by creating a short Whiteboard video walking prospective leads through Cornelius’s step-by-step process.
Next, we took that video and paired it with a variety of Facebook ads, testing things like copy, headlines, CTA, and other creative. Based on the results, we updated the audiences daily in order to optimize Cornelius’s ads for maximum ROI. In just 60 days, we generated 29 scheduled calls for Cornelius Stone!
Our strategy came down to three simple steps:
- First, we identified the disconnect between Cornelius and his audience—people did not understand why Cornelius was the exact person to help them.
- Second, we built out a new audience for Cornelius, using his custom video as the creative in a variety of high-velocity Facebook ads.
- Finally, we optimized, optimized, and optimized again. We adjusted the creative and the audiences for the ads every day, guaranteeing Cornelius saw maximum engagement and ROI.
It’s so refreshing to work with business owners who know exactly what they’re doing. For a niche as specific as Cornelius’s, we knew there was an incredible offer waiting to be explored. For a comparatively low budget for the industry, we rolled out impressive ROI in just two months.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
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