Skip to main content
Case Study
How Targeted Email Campaigns Drove Vehicle Shopper Engagement
Car Dealer
Driving Awareness Through Targeted Email
We drove an 18.77% View Rate, meaning 18.77% of our emails were opened and viewed by people, and 3.05% of our emails were clicked on to visit their website. These metrics are nearly 2x and 3x the industry averages, respectively! Nearly 75% of all clicks were on specific vehicles, and not just to the homepage. This shows that we were not only reaching auto-intenders, but we were also reaching people that were interested in our specific vehicles.
CTR
increase in click-through-rate
3.05%
VCR
increase in video completion rate
18.77%
Services
Organic Marketing
Paid Search
Paid Social
Funnel Build
Platforms
Audience Targeting
Scaling Automotive Awareness
Goal
The client’s overall goal was to drive Brand Awareness for their Monthly Special Offers.
Challenges
The challenge with this campaign was being able to appeal to a broad base of auto-intenders with vehicles ranging from Pickup Trucks to Sedan to Compacts.
Results
We drove an 18.77% View Rate, meaning 18.77% of our emails were opened and viewed by people, and 3.05% of our emails were clicked on to visit their website. These metrics are nearly 2x and 3x the industry averages, respectively! Nearly 75% of all clicks were on specific vehicles, and not just to the homepage. This shows that we were not only reaching auto-intenders, but we were also reaching people that were interested in our specific vehicles.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
project
Need help with a project?
If you’ve got what it takes, we’re looking for brands, organizations, and individuals ready to take their businesses to the next level. Give us a call and find out if you’re the right fit for ROAR CMO
Get in touch today!
We don’t take on new clients — We connect with new ROAR Partners. Reach out today!
Browse our Services
Check out some of our most popular Services! We’ve got you covered from A-Z.
