Case Study
Founder-Led Marketing Chaos to Scalable Growth
RESULTS
3x Return on Ad spent in 1 year
From 141 to 2,868 New Leads Generated!
Spend
$411,211
Revenue
$1,703,839
RESULTS
$2,902,712+
How we did it
Goal. Challenges. Results.
Problem
The client’s growth stalled due to over-reliance on word-of-mouth and a lack of dedicated marketing team and strategy. The CEO, wearing too many hats, left marketing underdeveloped and inconsistent. Past attempts with freelancers and agencies failed to create a cohesive marketing department. The core issue was overburdened operators who needed to fully offload the marketing function to achieve real results.
Goal
From one channel to a full growth engine.
Take marketing off the CEO’s plate and 4x’d annual deals.
Solution
- We manage radio partnerships, including briefing stations, creative, and running reads.
- We directly buy and manage TV placements.
- Direct mail (lists, creative, cadence, drops) is handled in-house.
- Google Ads, managed by us, is the best-performing channel.
- We run Yahoo, YouTube, and Facebook acquisition.
- We built and maintain the website and run the SEO program; the site is now self-generating deals.
- We established tracking to measure ROI for every dollar invested.
Results
Saw immediate increase in marketing qualified leads after ROAR CMO began implementing strategy/solution.
| Channel | Spend | Revenue | Deals | Notes |
|---|---|---|---|---|
| Google Ads / PPC | $411,211 | $1,703,839 | 40 | Top performer |
| Radio ads | $206,724 | $523,810 | 13 | Legacy channel, now managed |
| TV ads | $121,155 | $211,904 | 5 | New under Roar |
| Real estate agents | $0 | — | 15 | Relationship program |
| Other wholesalers | $0 | — | 10 | New under Roar |
| Referrals | $0 | $30,832 | 6 | — |
| Pay per lead | $21,850 | $74,681 | 3 | — |
| SEO | $26,195 | $171,364 | 3 | New under Roar |
| Website / direct | $3,266 | — | — | In-house build |
| Other | $4,409 | — | — | Misc. attribution |
| Totals | $975,842 | $2,902,712 | 102 | 3x return, with a long tail still coming |
Results in 3 months…
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
project
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