Case Study
Museum
Museum
Helping a Museum Increase Their Attendance
This client’s campaign served over 1.2 million impressions over a large geo target between June 2019 – February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.
Impressions
impressions served
1.2M
Geo-Lift
increase in geo-lift
126%
VCR
increase in video completion rate
46%
Services
Paid Search
Paid Social
Programmatic Display
Video
Platforms
How we did it
Goal. Challenges. Results.
Goal
Attendance at this National Museum had stagnated, so the client turned to programmatic advertising to boost.
Challenges
This client had very little experience with audience targeting but their attendance had hit a stand still so they gave it a shot.
Results
This client’s campaign served over 1.2 million impressions over a large geo target between June 2019 – February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.
Testimonials
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
project
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